Google Ads PPC Campaign Management

Drive Sales and Enquiries

Google Ads is the most commonly used digital marketing method by businesses in the UK. In its simplest form, it is a ‘Pay-Per-Click’ (PPC) concept where a campaign bids on keywords to show selected advertisements when a user performs a search in Google.

The ‘Cost-Per-Click’ varies by keyword and industry due to a number of reasons:

  • The amount of competitive bidding for particular keywords.
  • The popularity and seasonality of your keywords.
  • The relevancy of your advert and landing page in relation to the keywords.
  • The locations you are targetting
Pay per Click Campaign being worked on