Frequently Asked Questions
How much do you charge?
What budget should I set for advertising spend?
What return on investment will I achieve?
We aim to grow your Ads Campaign to achieve an ROI of between 500% and 1000%. So, spend £100 on Ads to return £500-1000 in turnover. This will of course vary by industry and other factors.
Does my website affect the performance of my ads?
Each google ad has to win an auction to be shown, you amount you bid on keywords is only one factor google considers. The better and more relevant to the ads the site is the lower your winning bid has to be. In short the better your website the cheeper it is to advertise it and the higher ROI you can achieve.
What is Google Ads?
Google Ads, previously called Google Adwords is Google’s paid for search advertising platform. It enables Business owner’s to pay for adverts to be shown in Google search results for specific words or phrases.
How much do google ads cost?
That is a complex question. It depends upon many many factors. When a user searches for a keyword or phrase Google carries out an auction. This action uses an advertisers ad score to determine if the ad is shown. The ad score is made up of a rating of the quality of the ad, the relevance of the target page on the advertiser’s website and the amount the advertiser has bid for that keyword. Improving the relevance of the ad copy and the landing page can lower the amount an advertiser needs to bid for that keyword. So the short answer is that costs can vary depending on your ads and the business sector you are in. Some keywords or phrases such as those for high cost IT infrastructure can be up to £50 our click. For lower cost items such as bluetooth speakers the price can be a few pence.
How do google ads work?
When a user searches for a keyword or phrase Google carries out an auction. This action uses an advertisers ad score to determine if the ad is shown. The ad score is made up of a rating of the quality of the ad, the relevance of the target page on the advertiser’s website and the amount the advertiser has bid for that keyword. Google only charges the advertiser when the user clicks on the link and goes to the advertiser’s website.
How long for google ads to appear
Google reviews all adverts that are place on its system to make sure that they abide by their policies, this process can take a couple of hours. Once approved ads are visible straight away. However, it can take google up to a week to learn how your ad campaigns work. So it could take up to a week before your ads are running at their best.
What is a good CTR on google ads
CTR or click through rate is the number of clicks divided by the number of impressions an ad has. The average for search is a little under 2% and for display ads is a little over 1/3 of 1 %. A good CTR is 3% to 5% on search and 0.5% to 1% for display.