• Twitter
  • Facebook
  • Brief Us
Call: 01253 675593
CGain Web Design & SEO Blackpool | Development, SEO, Ecommerce
  • HOME
  • ABOUT
  • SERVICES
    • SEO
      • CITATION BACKLINK BUILDING
      • WHITE LABEL SEO
      • SEO PRESTON
    • E-COMMERCE WEBSITES
    • GOOGLE ADS CAMPAIGNS
    • EMAIL MARKETING
    • SOCIAL MEDIA
      • GOOGLE MY BUSINESS
      • FACEBOOK FOR BUSINESS
    • WEB DESIGN
    • WEB HOSTING
    • WEBSITE SUPPORT
    • WEBSITE UPGRADES
      • AMP – ACCELERATED MOBILE PROJECT
      • CONTENT UPDATES
      • HTTPS UPGRADES
      • MOBILE FRIENDLY
      • PAGESPEED BOOST
  • PORTFOLIO
  • REVIEWS
  • BLOG
  • CONTACT
  • Search
  • Menu Menu
Hummingbird

Inside the Google Search Engine – What’s New in 2016?

30th June 2016/0 Comments/in SEO /by Chris Giles

Just like a car engine, Google’s search engine or ‘algorithm’ is made up of many parts. It’s purpose of course is to deliver rapid, high quality, spam-free and relevant results to your search queries. In 2013 Google gave the current version of their search engine a name – ‘Hummingbird’.

Just like car engine parts, Hummingbird parts are often updated or replaced in order to improve performance. Here, we will look at some of Hummingbird’s main parts, their recent updates, and how they can help – or hinder – the visibility of your website on Google search.

PageRank

Probably Google’s earliest ranking factor, PageRank has enjoyed many many updates over the years. Essentially it looks at the links from other websites coming into your site, their relevancy and their weight (based on Google’s rating of the linking website). In the past, more links meant higher rankings, but now it is not so simple. Links from poor quality websites can actually harm your ranking thanks to updates such as Penguin.

RankBrain

Relatively new, RankBrain has been spoken of by Google as the ‘3rd most important ranking signal’ after content and links. RankBrain is significant because it uses a form of machine-learning, almost ‘artificial intelligence’, to serve up search results. For example, if you entered ‘trainers’ as a search query, RankBrain would try to decide on whether you were searching for ‘nike trainers’ or ‘personal trainers’. Google have said to webmasters that ‘you cannot optimise for RankBrain’, just advising us to concentrate on writing high quality content.

SSL Filter

In 2015 Google began hinting that websites that had been upgraded to ‘SSL’ or ‘HTTPS’ would be ranked higher by Hummingbird. We now know that this has been implemented, with some of our own clients’ websites enjoying great success. Another common sense move, as low-quality businesses and spam operations are less likely to invest the time and money to upgrade their websites to this specification. Any website can easily be upgraded to SSL, we charge from £75.00 per year.

PageSpeed Filter

Google has long judged websites on their page-loading times. A slow loading website will encourage visitors to click away and is overall a poor user experience. Check our information here on PageSpeed, how you can test it, and how you can fix it.

Panda

The Panda update was introduced in February 2011 with the intention of preventing websites with ‘poor quality’ content from appearing high up in search results. Panda is regularly updated to catch out new sites and upgrade those which have been corrected.

Sites with ‘thin content’ (ie. little or no content’), sites with duplicate content and sites with machine-generated (spam or ‘spun’) content are amongst those targeted by Panda.

Panda is a continuous update, but one that takes months to roll out each cycle fully.

Penguin

Google launched Penguin in April 2012 as a direct attack on those sites deemed to be spamming search results. It looks at websites which are obviously paying for links from other sites or obtaining low quality links from link-farms. If a site is rightly downgraded by Penguin, certain steps have to be taken to repair and recover.

Penguin, according to Google, is a regular update but with no known timelines.

Payday

The Payday update was launched in June 2013 in order to hit “very spammy websites and queries” connected in particular with the Payday Loan, Casino, Porn, Accident Claim and Pills markets.

Payday has had 3 major updates so far.

Pigeon

Long-rumoured, Google’s Pigeon update rolled out in the UK mid-2014. Pigeon was designed to provide more useful, relevant and accurate search results for location based searches. This can be seen working in both Maps Search and Web Search across Google. For the first time, results from locality-based directories with review features such as Trip Advisor and Yell started to help your local business website. It also became imperative to make sure your local business was correctly listed on Google Maps and had a Google+ My Business page.

Top Heavy

Top Heavy made it’s entrance in 2012, engineered to prevent websites that were ‘top heavy’ with advertisements from ranking highly. Google explained that sites which obscure content with adverts or otherwise make it difficult for users to read content because of advert placement will be downgraded.

Mobile-Friendly

Searches from mobile devices now make up the larger percentage of online searches. Google’s Mobile-Friendly update enhances the ranking position of websites deemed ‘mobile-friendly’ when a search is done from a mobile device. Very much common sense. Google encourages the use of it’s Mobile-Friendly Test tool for you to check if your site is ‘mobile-friendly’.

Google stated this week that AMP is ‘going to be big’. AMP is the ‘Accelerated Mobile Project’ and serves slimmed-down and fast-loading versions of your pages and posts almost instantly to mobile devices. Websites that are AMP compatible are going to score higher on mobile search.

DCMA Filter

Introduced in August 2012 in the USA and then rolled out worldwide, DCMA Filter prevents sites with many copyright infringement reports, as filed through Google’s DMCA system, from ranking well.

 

 

Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share by Mail
0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent Posts

  • Reasons Why Your Site Traffic Has Dropped
  • How To Increase The Effectiveness Of Your Content Marketing Strategy Using Keywords
  • How Does SEO Work and What Does It Cost?
  • Use Online Directories to Promote Your Business Website
  • Your Guide to Marketing During a Crisis or Downturn

Get Our News

Categories

  • Branding & Design
  • Email
  • Email Marketing
  • Google Adwords
  • Internet Scams
  • Learn with CGain
  • Local Business Marketing
  • SEO
  • Social Media
  • Success Stories
  • Web Design
© Copyright 1995-2021 CGain Web Design Blackpool | Development, SEO, Ecommerce
  • Twitter
  • Facebook
  • Brief Us
  • Privacy Policy
  • Terms & Conditions
European Company Network – SCAM Alert European-Company-Network-scam Types of SEO Different Types of SEO – Search Engine Optimisation Explained
Scroll to top

This site uses cookies. By continuing to browse the site, you are agreeing to our use of cookies.

OKLearn more

Cookie and Privacy Settings



How we use cookies

We may request cookies to be set on your device. We use cookies to let us know when you visit our websites, how you interact with us, to enrich your user experience, and to customize your relationship with our website.

Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.

Essential Website Cookies

These cookies are strictly necessary to provide you with services available through our website and to use some of its features.

Because these cookies are strictly necessary to deliver the website, refuseing them will have impact how our site functions. You always can block or delete cookies by changing your browser settings and force blocking all cookies on this website. But this will always prompt you to accept/refuse cookies when revisiting our site.

We fully respect if you want to refuse cookies but to avoid asking you again and again kindly allow us to store a cookie for that. You are free to opt out any time or opt in for other cookies to get a better experience. If you refuse cookies we will remove all set cookies in our domain.

We provide you with a list of stored cookies on your computer in our domain so you can check what we stored. Due to security reasons we are not able to show or modify cookies from other domains. You can check these in your browser security settings.

Other external services

We also use different external services like Google Webfonts, Google Maps, and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.

Google Webfont Settings:

Google Map Settings:

Google reCaptcha Settings:

Vimeo and Youtube video embeds:

Privacy Policy

You can read about our cookies and privacy settings in detail on our Privacy Policy Page.

Privacy Policy
Accept settingsHide notification only