Cottage Restaurant Blackpool

Local SEO Study – Blackpool Restaurants

In the first of what will be a series on Local SEO, we look at the Google performance of the restaurant category in Blackpool. Why Blackpool? We’re based there and our local expertise allows us to offer some context with our analysis.

If you’d like a similarly detailed analysis of your business sector, feel free to contact us.

Further down this report we’ll be offering analysis of the most popular keywords used by customers looking for local Restaurants in Blackpool on Google right now, and show ranking positions (at the time of writing). Firstly, we’ll explain what SEO is, look at some best practise tips for local restaurant websites and discuss what Google Guidelines say you should be doing.

What Is SEO?

SEO, or search engine optimisation, is the practice of improving websites and web pages so that they rank higher on search results pages for relevant keyword search phrases. The most popular search engine online is Google, with over 80% of searches being made on this platform. Google provides us with guidelines on how to build and present a business website to give it the best possible chance of ranking high. There are hundreds of factors in the algorithm it uses. More information here.

Why Should Restaurants Bother With SEO?

Top restaurants are always booked up weeks in advance. But, if your restaurant is not, then a little marketing budget spent correctly on SEO will go a long way. For example, do you think you would get more bookings and walk-in traffic if you were top of Google for the keyword search phrase ‘indian restaurant blackpool’? Of course you would!

Most Restaurant Websites in Blackpool Need Improvement

We find that, apart from the big restaurant chains, very very few Blackpool restaurants have set their websites up properly. This is why we see the search rankings dominated by the likes of Tripadvisor and others. There is plenty of opportunity here for local restaurant businesses to rank higher using just a few simple techniques.

5 Local Restaurant SEO Best-Practice Guidelines

  1. Make sure your Restaurant is showing on Google Maps, Bing Places, Tripadvisor, Instagram, Twitter and Facebook! These are all free, so make good use of them.
  2. Add your business details to as many other local citation directories as possible. Think Yell, Yelp, Find-Open, Cyclex, Thomson Local, 118-118 and countless others. These all offer free listings.
  3. Ensure that your Name, Address, Phone Number and Opening Hours are consistent on all platforms, including your website, social media and directory listings.
  4. Make sure that your website loads quickly and is mobile-friendly. With most of your customers searching for you on mobile devices, having a slow website can have a negative effect on your ranking positions. Plus it needs to resolve the searcher’s intent quickly and clearly. Your address, opening hours and phone number should be prominent, with a photo gallery, reviews and your menu easily accessible.
  5. Reviews are essential!! Studies show that on average, 61% of restaurant customers have looked at reviews before visiting. Moreover, around 34% of customers have chosen a restaurant based solely on reviews.

You Have To Live With Online Reviews!!

Like it or not, online reviews are uber-important to local restaurants. The three best review platforms happen to be free in Google, Tripadvisor and Facebook. Trust us, you don’t need to subscribe to any paid-for review platforms!

Schema Code for Restaurant Websites

Introduced over the last few years, Schema.org provides a consistent method of ‘marking-up’ restaurant websites so that Google and Bing can categorise them and rank them much easier. Surprisingly, over 95% of restaurant websites contain none of this code and are significantly losing out to those who do. We regard Schema as essential to any website build, but not everyone has caught on. Obviously, this is great for our clients!

Correct Schema markup can result in Google revealing ‘Rich Snippets’ in Google Search listings. These can be a section of FAQs, events, offers, your own menu and more.

Your website homepage should be marked up as ‘Restaurant’ with your opening hours, type of food, your menu, price range, opening hours, contact info, and location. You can also mark-up pages with special offers and events. Wait. You’re not doing this already? You need to contact us to sort this out, asap!

Top Keyword Searches for Blackpool Restaurants – October 2019

Here we go! These are the top search phrases used by customers looking for restaurants in Blackpool… As we love data, the full list comprises almost 200 keywords or search phrases relevant to blackpool restaurants, all with a monthly search volume of over 10. You can view the full list at the bottom of this article. We have omitted any business-specific search phrases, as we expect those restaurants to be No.1 on Google for that term anyway.

This is typical of what we do before starting any SEO project for any business in any sector. We obtain this data from analytics software which costs us several thousand pounds a year. Well worth it, as you will see!

Search Intent

Crucial to keyword research for SEO is consideration of the user’s ‘search intent’. We consider that a search for ‘chinese restaurant blackpool’ is being performed most likely by someone who wants to go for a meal at a Chinese Restaurant.

With Blackpool being one of the UK’s top tourist destinations (miles of beaches, home to one of Europe’s biggest roller coaster parks, 3 piers, a zoo, The Blackpool Tower etc.) many searches are undoubtedly being performed by the millions of tourists who flock to the town from March through to November.

Keyword = The search phrase used by your potential customer on Google

Volume = The average monthly search volume over the last 12 months

CPC = The average ‘cost per click’ for this keyword on Google Ads

SERP Features = Rich Snippets or Schema Data that appear in the search results.

What Does This Data Tell Us?

Let’s take a look at the top 20 searches by monthly keyword volume…

Keyword Volume CPC SERP Features
blackpool restaurants 1600 0.6 Sitelinks, Thumbnails
restaurants in blackpool 1400 0.45 Sitelinks, Thumbnails
places to eat in blackpool 1000 0.7 Sitelinks, Thumbnails
restaurants blackpool 600 0.6 Sitelinks, Thumbnails
all you can eat blackpool 500 1 Sitelinks
fish and chips blackpool 500 0.6 Image pack, Videos
places to eat blackpool 450 1 Sitelinks, Thumbnails
best fish and chips in blackpool 400 0.7 Videos, Image pack
best restaurants in blackpool 400 0.5 Sitelinks, Thumbnails
indian restaurant blackpool 350 0.8 Image pack
italian restaurant blackpool 350 1.3 Thumbnails, Image pack
buffet blackpool 300 0 Sitelinks, Image pack, Videos
best fish and chips blackpool 250 2.5 Videos, Image pack
cafes in blackpool 250 0.1 Thumbnails, Image pack, Videos
chinese restaurant blackpool 250 0.8 Image pack
blackpool fish and chips 200 0.7 Image pack, Videos
eating out in blackpool 200 0.8 Sitelinks, Thumbnails, Image pack
halal restaurants in blackpool 200 0.4 Thumbnails, Image pack
italian restaurants blackpool 200 2.5 Thumbnails, Image pack
italian restaurants in blackpool 200 1.6 Thumbnails, Image pack
posh restaurants in blackpool 200 1.1 Sitelinks, Thumbnails, Image pack
restaurant blackpool 200 0.7 Sitelinks, Thumbnails
vegan blackpool 200 Image pack
where to eat in blackpool 200 0.8 Sitelinks, Thumbnails, Image pack

General Restaurants

For the highest volume keyword, blackpool restaurants” you will see that the top positions on Google search are taken by Tripadvisor, VisitBlackpool, The Culture Trip, Open Table and local newspaper The Blackpool Gazette. The top performing actual restaurant is Las Iguanas. Well done to them. Guess what? They have Schema Code set up on their website! But, as a big chain with a huge marketing budget, we should expect this. They do have some deficiencies on their site though, which could easily be exploited by a savvy local competitor.

Blackpool Restaurants

Cuisine Specific Restaurants In Blackpool

“indian restaurant blackpool”

This keyword has some 350 searches per month. Top of the pile of local restaurants is The Indian Orchard, but they do come only 4th, behind Tripadvisor (positions 1 & 2) and ThreeBestRated. Looking at Indian Orchard’s page, we can see that they have not correctly set up their SSL Certificate, nor are they using Schema Data. The website loading speed is also very slow, which will also mark them down on Google. So, there is a huge opportunity here for Indian Orchard or one of their competitors to hugely increase their ranking on Google.

Indian Restaurant Blackpool

“italian restaurant blackpool”

Again, some 350 searches per month. Tripadvisor (again) takes the top two spots but in position #3 is La Fontana, which happens to be one of our personal favourites in the town. Sadly though, their website is nowhere near as well prepared as their cuisine! Schema is missing! So, an opportunity is here for La Fontana to overcome Tripadvisor, or for another Italian Restaurant in the town to take their spot in Google search.

Italian Restaurant Blackpool

“chinese restaurant blackpool”

With some 250 searches per month, this is another top keyword any decent Chinese restaurant should look to dominate in the town. Sadly, again the behemoth Tripadvisor take positions 1 and 2. In position #3 though is Michael Wan’s Mandarin Chinese Restaurant. Well deserved, as it is superb. Problems though, as the SSL Certificate is not correctly implemented and no Schema Code is being used. Once again, opportunities are available for competitors.

Chinese Restaurant Blackpool

“posh restaurants in blackpool”

With 200 searches per month, this keyword is wide open to exploit. Once again the top positions are taken by the behemoths, but our local winner, Kwizeen, has no Schema on a fairly poor quality website. Plenty of opportunity here!

Posh Restaurants

 

The Top Keyword Search Phrases for Blackpool Restaurants

Keyword Volume CPC SERP Features
blackpool restaurants 1600 0.6 Sitelinks, Thumbnails
restaurants in blackpool 1400 0.45 Sitelinks, Thumbnails
places to eat in blackpool 1000 0.7 Sitelinks, Thumbnails
restaurants blackpool 600 0.6 Sitelinks, Thumbnails
all you can eat blackpool 500 1 Sitelinks
fish and chips blackpool 500 0.6 Image pack, Videos
places to eat blackpool 450 1 Sitelinks, Thumbnails
best fish and chips in blackpool 400 0.7 Videos, Image pack
best restaurants in blackpool 400 0.5 Sitelinks, Thumbnails
indian restaurant blackpool 350 0.8 Image pack
italian restaurant blackpool 350 1.3 Thumbnails, Image pack
buffet blackpool 300 0 Sitelinks, Image pack, Videos
best fish and chips blackpool 250 2.5 Videos, Image pack
cafes in blackpool 250 0.1 Thumbnails, Image pack, Videos
chinese restaurant blackpool 250 0.8 Image pack
blackpool fish and chips 200 0.7 Image pack, Videos
eating out in blackpool 200 0.8 Sitelinks, Thumbnails, Image pack
halal restaurants in blackpool 200 0.4 Thumbnails, Image pack
italian restaurants blackpool 200 2.5 Thumbnails, Image pack
italian restaurants in blackpool 200 1.6 Thumbnails, Image pack
posh restaurants in blackpool 200 1.1 Sitelinks, Thumbnails, Image pack
restaurant blackpool 200 0.7 Sitelinks, Thumbnails
vegan blackpool 200 Image pack
where to eat in blackpool 200 0.8 Sitelinks, Thumbnails, Image pack
all you can eat buffet blackpool 150 0 Sitelinks
best places to eat in blackpool 150 0.8 Sitelinks, Thumbnails
blackpool buffet 150 0 Sitelinks, Videos, Image pack
blackpool food 150 0.6 Sitelinks, Thumbnails, Image pack
buffet restaurants blackpool 150 Sitelinks, Videos, Image pack
food places in blackpool 150 0.5 Sitelinks, Thumbnails
greek restaurant blackpool 150 0.6 Image pack
steak house blackpool 150 0.7 Sitelinks, Videos, Image pack
steakhouse blackpool 150 Sitelinks, Image pack, Videos
thai restaurant blackpool 150 1.5 Sitelinks, Image pack
vegan restaurant blackpool 150 1.5 Image pack
world buffet blackpool 150 0.9 Videos, Image pack, Knowledge panel
all you can eat chinese blackpool 100 Sitelinks, Image pack, Videos
best indian restaurant blackpool 100 0 Thumbnails, Image pack
best restaurant in blackpool 100 1.2 Sitelinks, Thumbnails
best restaurants blackpool 100 0.3 Sitelinks, Thumbnails
blackpool halal food 100 Thumbnails, Image pack
blackpool places to eat 100 0.5 Sitelinks, Thumbnails, Videos
blackpool pleasure beach restaurants 100 0.9
Sitelinks, Top stories, Thumbnails, People also ask, Image pack
cheap places to eat in blackpool 100 0.45 Thumbnails
eating in blackpool 100 Sitelinks, Thumbnails
indian restaurants in blackpool 100 0 Image pack
nice places to eat in blackpool 100 Sitelinks, Thumbnails
nice restaurants in blackpool 100 0.7 Sitelinks, Thumbnails
places to eat christmas dinner in blackpool 100 Adwords bottom, Sitelinks
pub food blackpool 100 0.02 Sitelinks, Thumbnails
restaurants near blackpool tower 100 0 Thumbnails, Image pack
top restaurants in blackpool 100 Sitelinks, Thumbnails
chinese restaurants blackpool 90 Image pack, Videos
chinese restaurants in blackpool 90 0.5 Image pack
indian restaurant in blackpool 90 Image pack
indian restaurants blackpool 90 Image pack
blackpool fish and chips restaurants 80 Image pack
chinese restaurant in blackpool 80 Image pack, Videos
family restaurants blackpool 80 0.8 Thumbnails
gluten free blackpool 80 Thumbnails, Image pack
restaurants near blackpool 80 0 Sitelinks, Thumbnails
restaurants near blackpool pleasure beach 80 0 People also ask, Top stories, Thumbnails
restaurants near winter gardens blackpool 80 0 Thumbnails, Image pack
restaurants open christmas day blackpool 80
seafood restaurant blackpool 80 0 Thumbnails, Image pack, Videos
steak restaurants blackpool 80 0.8 Sitelinks, Videos, Image pack
tapas blackpool 80 0 Image pack
best places to eat blackpool 70 0.7 Sitelinks, Thumbnails
blackpool restaurant 70 1.6 Sitelinks, Thumbnails
chinese buffet blackpool prices 70 0.5
Featured snippet, Sitelinks, Image pack, Knowledge panel
good places to eat in blackpool 70 Sitelinks, Thumbnails
good restaurants in blackpool 70 0.9 Sitelinks, Thumbnails
lunch in blackpool 70 Thumbnails
restaurants in blackpool town centre 70 0.3 Sitelinks, Thumbnails
all you can eat breakfast blackpool 60 Image pack
best food in blackpool 60 0.15 Sitelinks, Thumbnails
eating inn blackpool 60 1 Image pack, Knowledge panel
fine dining blackpool 60 0 Sitelinks, Thumbnails
halal food blackpool 60 0.8 Thumbnails, Image pack
halal food in blackpool 60 0.5 Thumbnails, Image pack
mexican restaurant blackpool 60 0 Image pack, Videos
places to eat near blackpool pleasure beach 60
People also ask, Thumbnails, Videos, Image pack
restaurant in blackpool 60 0.6 Sitelinks, Videos
restaurants on blackpool promenade 60 0.8 Sitelinks, Thumbnails, Image pack
sunday lunch blackpool 60
best afternoon tea blackpool 50 Videos
best breakfast in blackpool 50 Thumbnails
best cafe in blackpool 50 2 Image pack
best chinese restaurant in blackpool 50 0 Image pack
best fish & chips in blackpool 50 Image pack
blackpool eating places 50 Sitelinks, Thumbnails
blackpool restaurant deals 50 0.45
fish and chips in blackpool 50 Image pack, Videos
food blackpool 50 0.3 Sitelinks, Thumbnails, Image pack
gluten free restaurants blackpool 50 Image pack
pizza restaurants blackpool 50 0.45
restaurants in blackpool north 50 0
best blackpool restaurants 40 0.5
best place to eat in blackpool 40 Sitelinks, Thumbnails
best restaurant blackpool 40 Sitelinks, Thumbnails
blackpool eating out 40 1.3 Sitelinks, Thumbnails
caribbean restaurant blackpool 40
dog friendly restaurants blackpool 40
family restaurants in blackpool 40 0.15 Thumbnails, Image pack
italian restaurant in blackpool 40 0.3 Image pack
spanish restaurant blackpool 40
tapas bar blackpool 40 0 Image pack
thai restaurants blackpool 40 Sitelinks, Image pack
top 10 restaurants in blackpool 40
turkish restaurant blackpool 40
vegan restaurants blackpool 40
american restaurant blackpool 30 1.8
best indian restaurant in blackpool 30 0 Image pack
best italian restaurants in blackpool 30
blackpool cafes and restaurants 30 1
blackpool restaurant special offers 30 0.25
blackpool seafront restaurants 30 0.6
carvery restaurants blackpool 30
chinese buffet restaurants in blackpool 30
fish restaurant blackpool 30
hungarian restaurant blackpool 30
italian restaurant blackpool town centre 30 0.7
japanese restaurant blackpool 30
new restaurant blackpool 30 1.3
restaurants blackpool centre 30
restaurants in bispham blackpool 30 0.9
restaurants in blackpool near pleasure beach 30 0.8 People also ask, Thumbnails, Top stories
restaurants near blackpool opera house 30 0.7 Thumbnails, Image pack
romantic restaurants blackpool 30 0.6
seafood and steak restaurant blackpool 30 0.5
vegan restaurants in blackpool 30
all you can eat restaurants in blackpool 20
blackpool bars and restaurants 20
blackpool best restaurants 20 0
blackpool restaurant guide 20 0.7
blackpool restaurant offers 20 0.5
blackpool restaurant vouchers 20 0.45
blackpool restaurants near pleasure beach 20 0.5
blackpool restaurants near winter gardens 20 0.05
blackpool steak restaurants 20 1.1
blackpool top restaurants 20
buffet restaurants in blackpool 20 0
chain restaurants blackpool 20 0.5
cheap restaurants in blackpool 20
chinese restaurant blackpool buffet 20 0.9
family friendly restaurants blackpool 20
good food guide blackpool 20 0
greek restaurants in blackpool 20 0
halal restaurants near blackpool pleasure beach 20
highfield road blackpool restaurants 20
indian restaurants in blackpool town centre 20
lebanese restaurant blackpool 20 0.3
michelin star restaurants blackpool 20
restaurant vouchers blackpool 20 2.5
restaurants blackpool south shore 20 0.6
restaurants in blackpool pleasure beach 20 1.5
restaurants near blackpool winter gardens 20
restaurants near blackpool zoo 20
restaurants near hilton blackpool 20
restaurants near marton mere blackpool 20
restaurants near me blackpool 20
restaurants near north pier blackpool 20
restaurants on blackpool seafront 20
restaurants south shore blackpool 20
steak restaurant blackpool 20
tapas restaurant blackpool 20
thai restaurants in blackpool 20
trip advisor blackpool restaurants 20
best indian restaurants in blackpool 10
best seafood restaurant in blackpool 10
blackpool buffet restaurants 10
blackpool chinese restaurant 10
blackpool family restaurants 10
blackpool indian restaurants 10
blackpool italian restaurants 10
blackpool restaurants near me 10
blackpool vegan restaurant 10
blackpool vegetarian restaurants 10
fine dining restaurants blackpool 10
greek restaurant in blackpool 10
greek restaurant layton blackpool 10
halal restaurants blackpool 10
italian restaurant highfield road blackpool 10
italian restaurants in blackpool centre 10
italian restaurants south shore blackpool 10
new restaurants blackpool 10
polish restaurant blackpool 10
quality restaurants blackpool 10
restaurant deals in blackpool 10 0.8
restaurants blackpool town centre 10 1.2
restaurants blackpool uk 10
restaurants in blackpool uk 10 0.7
seafood restaurant in blackpool 10 0.6
seafood steak restaurant blackpool 10
vegetarian restaurant blackpool 10
vegetarian restaurants blackpool 10
vegetarian restaurants in blackpool 10

 

 

Written by Chris Giles
CGain Web Design & SEO

About The Author
Chris Giles is the owner and founder of  the web design and SEO Agency, CGain Web Design & SEO. Chris contributes regularly to several leading websites with his specialist insights on SEO.

 

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