Common sense suggests that faster web pages are better for users. If your web page does not fully load within a few short seconds, research shows that a large percentage of users will leave your site.
Back in the old days of web design almost everyone was on slow dial-up internet. As web developers we had to optimise everything for size and speed – otherwise a page could take minutes rather than seconds to load.
Today’s internet speeds are staggeringly fast in comparison but your pages need to load blindingly quick. The increase of mobile use has pushed this trend, with consumers often having slow bandwidth and limited data contracts.
Google ranks web pages in organic search using an ever more complex algorithm. A significant ranking factor is now PageSpeed. Check your website’s PageSpeed here using Google’s free tool. If your score is in the green on both mobile and desktop simulations, you are fine. If not, you have issues to address!
Reasons for slow loading pages
- Non-optimised images. Huge images will slow performance. Images need to be processed and optimised before using on a website.
- CSS stylesheets can be overly large. Ideally these should be minified or compressed.
- Low quality and cheap hosting will have an effect on speed, especially shared servers which host thousands of sites.
Fortunately, most websites can be dramatically improved. We can make almost any site reach the green zone from just £165.00. Ask for details.
PageSpeed Improvement Examples
- www.bannerworld.co.uk – a WordPress site from 48/100 to 94/100
- www.blackpoolsignsandgraphics.co.uk – a HTML site from 53/100 to 86/100
- www.cgain.co.uk – this WordPress site from 80/100 to 89/100
- www.cafebarriersdirect.co.uk – Opencart e-commerce site from 46/100 to 87/100
- www.catalage.com – WordPress site from 46/100 to 85/100