Rolls-Royce Logo

A Rolls-Royce is one of the most sought-after motor cars in the world, with the marque being synonymous with luxury and refinement. The Rolls-Royce Logo and the ‘Spirit of Ecstasy’ figurine are both timeless classics. Whilst the cars look very different, the branding of the logo has more than stood the test of time.

The Rolls-Royce Logo

Accredited to the MD at the time, Claude Johnson, the Rolls-Royce Logo is a rectangular design in the portrait format. Two capital ‘R’ letters, with one overlaying the other, signify the bond between the founders, Henry Rolls and Charles Royce. The names ‘Rolls’ and ‘Royce’ sit above and below in this tri-sectional design.

Rolls-Royce Logo

Rolls Royce Logo

The typefaces involved seem to be Gill Sans Light for the founders’ names, and Souvenir Gothic for the double R. Rounded corners add class and sophistication to the marque.

The Spirit of Ecstasy

With hood ornaments becoming increasingly popular at the time, the then MD Claude Johnson along with the sculptor Charles Robinson Syke came up with the stunning ‘Spirit of Ecstasy’ figurine.

The figurine has a bold forward motion with arms thrown back and her dress unfurling like wings behind.

Spirit of Ecstasy

Spirit of Ecstasy

Johnson described the Spirit of Ecstasy as “Speed with silence, absence of vibration – the mysterious harnessing of great energy and a living organism of superb grace.”

Robinson also commented on the creation, saying “a graceful little goddess, who has selected road travel as her supreme delight.”

Download Rolls-Royce Logo
  • 1884

    Henry Royce

    Henry Royce established his engineering business

  • 1904

    First Car Built

    Henry Royce built his first car

    1904

  • May 1904

    The Meeting

    Henry Royce met Charles Rolls and agreed to supply him with motor cars

  • March 1906

    Rolls-Royce formed

    March 1906

  • 1906

    Silver Ghost Unveiled

  • 1914

    First Aero Engine designed

    The Eagle engine powered half of Britain’s aerial war effort

    1914

  • 1931

    ‘R’ Aero Engine

    The ‘R’ Aero Engine established a new world air speed record of over 400mph

  • 1940

    Merlin Aero Engine

    The Rolls-Royce Merlin powered Hurricanes and Spitfires in WW2

    1940

Frequently Asked Questions

When was the first Rolls-Royce car built?

The first Rolls-Royce car, the Silver Ghost, was launched in 1906

Who founded Rolls-Royce?

The company was founded in 1906 by Charles Royce and Henry Rolls

Who is Rolls-Royce owned by?

Rolls-Royce is now a subsiduary of BMW after the German motor company licensed the rights to the RollsRoyce brand name and logo from RollsRoyce PLC and acquired the rights to the Spirit of Ecstasy and RollsRoyce grille shape trademarks from Volkswagen AG.

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