#4 – CONTENT – Is your content well-written, original and useful?
Content is King with Google and Bing. Your website content needs to show authority on the subject in question, be original and actually be useful to readers.
Consider exactly what your potential customers want to know, and give it to them. Do they want prices, advice, information, entertainment or something else?
Copying and pasting content from other websites is no good as eventually your site will be marked down for duplicate content.
Your content can be structured to include favoured keywords and phrases (the words your customers are searching for), along with related keywords and phrases. Content should be written for the user though, and not just with a search engine robot in mind. Spammy content will be downgraded.
Use your own images. If you can, use your own original images if they are up to scratch. If not, you can consider hiring a professional photographer or you can use a Stock Image Library – our favourite is the Adobe Stock Library (high quality images are just £5.99 each). Pixabay and other similar websites provide plenty of images for free, although generally these are of lower quality.
Never copy images from the web for your business website as you could be fined by copyright holders (many of whom actively search out illicit use of their images across the web).
No News is Bad News. For most businesses it will be relevant for you to have a News or Blog section on your website. Seach engines like finding new content every time they scan your site (typically every week or so).
If you are running an e-commerce website, adding new products or a special offer at least every week will do.
If yours is a brochure or information site, find some news to post every week. This could be in the form of client reviews, advice, information on a new service or product or a blog of how the working week has progressed and how you have helped your customers.
Video is Great! Video content relevant to your business is perfect – and loved by search engines. Film simple ‘how-to’ clips, product demonstrations, testimonials from clients or just a short tour around your premises. Videos can be hosted on your own website, or hosted for free on Youtube, then embedded into your site.
You can improve the content of your website yourself, or have your staff do it. Alternatively, contact us and we can come up with a monthly plan geared around optimising your website for search and creating new content.