Choose an SEO Company with a Proven Track Record
There are many marketing companies out there who would love to take your hard-earned money for search engine optimisation services or ‘SEO Consultancy’. We’re not one of them. Being successful at SEO sounds glamorous, but it actually involves a lot of hard work. Many SEO companies will just ‘sell the sizzle’ and take money for months before you realise you have wasted money. We’re a little bit different…
SEO Blackpool – How Do I Make My Website Rank Higher on Organic Search?
This is the question that almost every website owner asks! There are many steps involved and a huge range of factors which determine how highly a web page ranks for a particular search phrase. By strictly following Google and Bing Guidelines we help your website rank as highly as possible in organic search.
How SEO Works (or should work) and What It Costs
Search Algorithms Are Clever
Google’s search algorithm has hundreds of ranking factors, each with hundreds more sub-factors. It is constantly evolving and aiming to produce bang-on high quality results on search which are free of spammy, low-quality websites. Read about Google’s updates to the algorithm here…
How Can My Site Rank Higher?
Simple. Content, Authority and Infrastructure. If your site is lagging in the rankings it is probably deficient in one or all of these 3 most important ranking factors. This is where our skills in web design based on WordPress, the leading content management system, come into play.
Beware Of Snake-Oil Salesmen
There are many firms out there who will promise to upgrade your search listing rank to page 1 of Google. The vast majority are seo snake-oil salesmen who will take money off you for several months and deliver nothing of value. In many cases they can downgrade your website by using black-hat search engine optimisation techniques such as spurious link-building or keyword spamming. The days of spamming page content with keywords and having links from thousands of worthless directories, forums and blogs have long gone.
We perform website audits almost every week on behalf of clients to check the work done by so-called SEO experts. Very rarely do we find much evidence of any proper SEO work actually being done. Proper SEO work takes skill, time and effort.
Basically, if anyone says that they are an ‘SEO Expert’, just check where their own website ranks on Google, then ask for client reviews and recommendations. Without trying to blow our own trumpet, we rank on page 1 of Google for all our relevant search keywords and have the best recommendations and client reviews in the Blackpool area.
Pay-Per-Click vs Organic Search Engine Optimisation
Pay-per-click online advertising (Google Ads) works very quickly and effectively when set up correctly. Organic SEO takes planning and patience, but when done correctly is well worth the effort.
We work very closely with Google to deliver highly targeted and effective Adwords Campaigns. Fortunately for us, most Adwords campaigns are run rather badly, we see budgets being wasted, the wrong keywords being used and a general misunderstanding of the basic principles.
We can make Google Adwords work efficiently for any business – and provide an excellent, measurable return on investment. As far as Organic SEO goes, it’s true, we have taken several local firms from nowhere to page 1 within a couple of weeks or so on local search terms (mainly by correcting website infrastructure and optimising content) – but generally you should be prepared to be in for the long haul on a professional organic SEO campaign.
A sensible plan for online marketing is to begin by combining a pay-per-click campaign such as Google Adwords with an ongoing SEO strategy. This offers instant results whilst building a foundation for the future of your business.
As your organic search engine rankings rise, relevant keywords can be turned off in Adwords – thus either saving your marketing spend or releasing some budget to target other keywords or strategies.
We currently have SEO Blackpool clients spending as little as £10 a week on Google Adwords and some spending hundreds per week. We ensure that all are getting amazing results for their spend.