Frequently Asked Questions
What Is SEO?
SEO, or Search Engine Optimisation, involves the enhancement of pages on a website so that they appear higher in search engine rankings for relevant search phrases. Professional SEO requires many different skillsets and disciplines such as coding, content writing, content outreach, link building and more.
How Much Does SEO Cost?
Costs will vary depending on the campaign. You should budget from £300 per month. We have an article here which explains more…
I Already Have My Own Hosting. Can You Work On My Website?
No. We only work on websites that we host ourselves. This is due to the technical specifications required for a successful SEO campaign. Our fast servers have all this in place, most other hosting servers do not. Check out hosting services here.
How Do I Know That CGain Are Any Good At SEO?
You can read our reviews! Or, do a search in Google using highly competitive terms such as ‘SEO Blackpool’, ‘Search Engine Optimisation Blackpool’ or even ‘Web Design Blackpool’.
How long does it take for SEO to work?
This is dependent on many different variables including the industry you’re in and the competition level of your target phrases. As a benchmark, you should expect to see some progression by month three of your campaign, and start seeing solid results at around six months.
How does link building help SEO?
One of the biggest rewards in gaining an increased number of links pointing to your site is gaining Google’s trust. By earning/getting links from relevant and/or high in authority websites, Google will see the trust other sites have given to your site and will start to trust it themselves. The ultimate result of this is Google ranking your site higher for various keyword phrases in its search engine, usually resulting in higher traffic.
Is HTTPS better for SEO?
Simply, yes. Having your site on a secure server (which is what HTTPS signifies) is a sign to Google that users on the site can trust you. Most websites can obtain a free SSL certificate, and it’s quite easy to implement. This would be one of my first port-of-calls when looking at a new site from an SEO perspective.
What is on-page optimisation in SEO?
On page optimisation is ensuring that various signals on the pages of a website send the appropriate signals to Google that help to improve rankings. Whether this be great content, improved page titles with reference to the topic written about, or inter-linking content are just a few examples of on-page optimisation.
Is SEO or social media a more important marketing priority?
Digital marketing is working together more than ever before and having a well-rounded strategy including different channels – including SEO and social media – is the key to create the greatest amount of online visibility. Whilst some industries will suit one digital marketing discipline or the other more, it largely comes down to where you audience is looking for your services. Paid options when applying social media marketing also mean that if you’re looking for a quick short-term return this could be the better option – again, depending on your product or service.
What is image optimisation in SEO?
Image optimisation is a tale of two halves, the first being focused around ensuring the image is compressed as much as possible without loss of quality. This allows the image file size to be decreased, and therefore load quickly. You should also make sure that you’re serving images which are scaled correctly.The second half is ensuring that images have appropriate file names and alt text. For example, an image with a file name of ‘IMAGE1.PNG’ and an alt text of ‘IMAGE1’ isn’t useful for search engines, nor people using accessibility software. The filename and alt text should accurately describe the contents of the image – for example, ‘red-car.png’ and ‘red car on a road’.