Email marketing

Are You Email Marketing? Why Not?

Email Marketing is one of the most powerful ways to build your business. Here at CGain we manage professional email marketing campaigns for you, all you have to do is enjoy the extra business we bring your way.

Just imagine if you had a database of EVERY one of your customers over the last few years and could communicate with all of them by spending lss than 10 minutes a week – and FOR FREE? The chances are that your ALREADY have that database. We can show you how to exploit it and bring in more sales NOW.

You Can Get Started Easily
Just talk to us!

You Won’t Have To Sell Your First Born
Our campaign management fees are low, from just £30 per month for a monthly email to up to 2000 clients.

You Can Share Your Message Quickly
You can get started with small business email marketing quickly.
The same day you create your account you can start building your list.
When we send an email campaign, it is received immediately, no delays for printing, postage and distribution.

People Want Your Emails
When talking about email marketing we are not talking about buying a list of email addresses and blasting out unwanted messages.
If you spam people with unwanted email you’ll get into trouble, not build trust and you won’t build customer relationships.
By building a list of people who sign up for emails you gain permission to send them your best content, share your knowledge and show them how good you are in your subject.

You Can Keep In Regular Contact
It can be hard to find time to visit or call every customer to keep in touch and share your knowledge.
But not doing it gives others the chance to steal your customers.
Regular emails help you stay connected with your customers, keep them involved in your business and ensure they continue to learn from you.

You Can Personalise
Depending on the information we gather when people sign up to your list your emails can be personalised.
However beware that the more information you request, the harder the person will think about signing up.

You Can Be Highly Targeted
You can have more than just one email marketing list.
You can have multiple lists, or allow people to sign up to a specific segment of you list.
An accountant might have a specific segment for subscribers particularly interested in accounting software tutorials, an artist for people who have shown an interest in watercolour painting and a book store for people who love murder mysteries.

You Can See An Instant Response
Every email should invite the reader to do something.
It shouldn’t always be to buy something.
It could be to leave a comment on your blog, to share the email with a colleague or even just to try the information that you’ve provided.
These responses can be instant.
Unlike traditional advertising and direct marketing you can see readers doing what you’ve asked minutes after we have sent the message.

You Can Trace Your Emails
Using the analytics provided you can check several factors including:
# emails sent
# received or bounced
# opened
# links within the emails clicked
and many others.
Unlike other forms of marketing you have very specific data on what people liked and didn’t like about your email.

You Can Adapt Your Message
Closely linked with the above, emails can be tweaked based on your detailed results.
Once we know which headlines get the best opening statistics, and which subjects get the most people clicking the links, we can adapt your future emails to give your readers more of what they want.
This is an incredibly powerful tool in growing your business.

You Can Be Flexible With Your Content
Traditionally email was based on text but this is no longer the only option for email marketing.
Your emails can contain embedded videos, audio clips and images to attract the attention of the reader.
Analytics will show you which your subscribers prefer so you can provide more.

You Can Generate Traffic For Your Website
Small business email marketing is a great way to build traffic to your website.
Links within your emails will lead people back to your website and your entire library of useful information.

You Can Help Your Subscribers Share
Email Marketing gives your subscribers something regularly in their inbox that is easy to share.
Very few people will take the time to pass on a flyer or recount the message from a radio advert.  But they will press a simple button in their inbox to send a colleague, customer or friend a relevant message from you that will not only help them but makes your subscriber look good for passing on the information.
This sharing helps you build your exposure and gain new subscribers for your list.

You Can Reach Your Subscribers Anywhere
How many of you check your emails on your smart phone or tablet device?
First thing in the morning or when just leaving a meeting?
Mobile email is very important and email marketing enables you to connect with your readers while they are mobile.
There are very few forms of marketing where your audience can actually carry around your relevant marketing and view it whenever it’s convenient for them.

You Can Level The Playing Field
It doesn’t matter how big or how small your business is, email marketing “levels the playing field”.
If you build a list of people who want the knowledge that you have, and write to them in a relevant and engaging way, you can succeed in email marketing.

What are you waiting for?
Small business email marketing is the centre of many businesses successes.
Are you already using it to grow your small business?
If you’re not, be sure to Contact Us today.

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