Frequently Asked Questions
What are Citations and why are they important?
Local citations play a crucial role in making your business more visible on Google’s SERPs. A citation is an online reference to your business’s name, address and phone number (NAP) and they play a similar role to backlinks in the traditional SEO playground. Citations tell Google’s web crawlers where your business is located as well as providing information about what industry your business operates in.
Citations are one of many key components that help to influence rankings. However, it’s better to view them as important signals that validate to Google the legitimacy of your business. Citations from reputable business directories increase Google’s degree of certainty that the information they have about your business is valid and that you are indeed part of a community.
What type of Citations do we build?
Generic citations go into basic directories such as Yelp. These directories are not attached to any business model, niche, or location. They don’t care whether you own a business, manage a non-profit organization or oversee a government agency. We use these as foundation citations making sure our clients are listed on the main authority generic sites.
Niche-specific directories tell the audience and Google what industry your business operates in. Our team will do research to find the best Niche related sites that we can build for your business thus helping build authority and relevancy.
Geo-specific citations are based on location. As you can imagine, they help Google identify exactly where your business is placed on the map. For this reason, citations on a county and state level tend to favour businesses who want to boost their local SEO since they help to put your business on the map.
Is Citation consistency important?
Yes. Making your NAPs inconsistent across directories will only confuse Google and it’s easy to see why. If you ask a group of people for directions to a city’s train station and they all give you different bits of information, you will only be left confused and unsure who to trust. It’s the same with Google. You need to build trust with Google by providing the correct information of your business in all of your citations. A wide network of business directories that all communicate the same information about your business to Google will help you achieve a higher ranking in the local search results.
How long will my order take?
We aim to complete orders within 7 working days (Monday-Friday). Our robust and efficient approach has consistently completed 90% of all our orders within five working days or less, with a delay of only a day or two on certain occasions.
What does ‘spin the description’ mean?
When you place an order for citations, normally you will have to provide a detailed description of your business. This will then be published on all business directories to achieve a reliable network of citations providing identical information about your business.
Using an array of tools, we take the business description that you’ve provided and re-craft it to be more unique without changing its meaning. We achieve this by re-phrasing certain sentences through the use of synonyms and literary innovation.
This is an effective way of improving the indexability of your citations, as proven by our tests since Google values each citation as being more unique in terms of content.
Why use an Indexing Tool?
In the past, we paid providers to build citations, yet we continually found as few as 5% of them ever being indexed.
To overcome this, we not only spin the descriptions but we also ‘drip feed’ them via our indexing tools. This is merely a process where we gradually index the citations over a period of time so that Google can crawl them all on different days instead of all at once.
We are also happy for customers to come back after 30+ days if they find certain citations still not indexed. Sometimes we find takes two or three attempts to get a higher percentage indexed. We will happily do this free of charge if you get in touch with us. We aim to get as many as we can indexed, but unfortunately can never promise this for all of them. Google is notorious for indexing citations poorly.
What percentage of Citations will be actually indexed?
This is difficult to answer because there are so many variables that affect it. Citations are frequently not indexed well but we are consistently finding new innovative ways of achieving a higher indexability rate than of our competitors. Currently, after 30 days of order completion with one round of indexing, our index rate is approximately 70%*. *updated May 2020*
Do you check any citations I have before building more?
Yes. As part of our service, we conduct a full citation audit of your website to identify any existing citations. Any that are found are put under the microscope, with our staff meticulously measuring their value by checking whether they are correct, incorrect or duplicate. This information is then listed in a report. We will never build on sites which your company is already listed on.
Why are Citations saying ‘Pending’ in my report?
When you receive your Google Sheets report, some of the citations might say ‘pending,’ especially the niche and geo-specific ones. This basically means we have submitted the citation, but the site has not yet approved it. This is something not to worry about and is actually very common. If after 30 days from your order completion you manually check the site and you’re not showing, simply send our team an order update and we will check and replace any links pending. They may be replaced with the generic listing if no further niche or geo ones are available.
What email address do you use when setting up Citations?
For each order, we create a new Gmail account to build the citations with. This is to prevent you from being spammed or pestered from the citation sites.
Will I get sales calls from the Directories?
Many Directories will follow up your listing with a phone call to try and upsell you to a ‘Premium’ listing. There is no need for you to do this. Some Premium listings can be expensive, often running into hundreds of pounds per month. The objective of our service is to provide you with free citations to build up your backlink profile.
Can I not just add all these Citations myself manually?
Yes, you could! But, manually adding directory listings can take up to 20 minutes each. It’s tedious and is not always guaranteed to work for the inexperienced.