TYPES OF WEBSITE DESIGN
What is the purpose of your business website?
Online Brochure Website
Budget – up to £600 plus £10 monthly
Example – www.catalage.com, www.thenovatones.co.uk
An online brochure website will showcase your products and services to potential clients in a clear and engaging fashion. It will display contact and location information plus pages on your products and services. You may have links to social media accounts, case studies and customer reviews. This type of website is ideal as a point of reference for your offline or online marketing activities – and where it is not vital at the beginning to compete for high organic search positions.
Budget – negotiable
Examples – www.raifbadawifoundation.org, www.fondationraifbadawi.org
A campaign website will provide information on a cause and call visitors to actions such as donations, the purchase of merchandise or the filling in of opinion polls or petitions. It will operate in conjunction with a class-leading email marketing system and with social media platforms such as Facebook, Twitter, LinkedIn and more. A campaign website may have multiple contributors and editors.
Budget – from £600.00 plus £10 per month
Examples – www.soundwavesblackpool.org, www.sussexyoungfarmers.org.uk
A community website will provide information about your organisation including membership, news, events and activities. It will be a central point of reference, integrating with your social media activities. It may have several contributors and editors and separate pages for individuals, topics or branches.
Business Lead Generating Website
Budget – from £450 plus up to £150 monthly
Example – www.blackpoolwindowcleaners.co.uk, www.stchadshotel.com
A lead generating website will be an online brochure and will be developed to compete for high organic search engine rankings. Clear calls to action on specific landing pages will act to convert visitors into leads. Development includes search keyword analysis, a rapid infrastructure and compliance with all the latest search engine guidelines.
Budget – up to £1500 plus up to £300 monthly
Example – www.fleetequestrian.com, www.bannerworld.co.uk
An e-commerce website will actively promote and sell your products and services. It will be SSL – HTTPS enabled and will take card payments directly. It may integrate with your selling accounts on Ebay and Amazon, have active stock control and have marketing options such as email broadcast, vouchers and coupons built-in. Unlimited categories and products can be updated by you directly.
Search engine optimised, your e-commerce website may also benefit from Google Adwords and an email marketing campaign to drive in business.